Mirror Mirror on the Wall is a line form the brothers Grimm fairy tale Snow White and the Seven Dwarves.

The villain of the story, and evil queen is very proud of her own beauty, and jealous of all the other pretty women in the kingdom. The queen owns a magic mirror which, when asked will name the most beautiful of fairest woman.

Everyday the queen asks the mirror:
"Mirror Mirror on the Wall who is the fairest of them all?"

Everyday the mirror responded to the queen:
"You are"

However, one day the mirror named a young girl called Snow White. The queen became enraged and immediately began looking for Snow White to destroy her.

We chose this name for our product line to invoke the memory of this well-known tale of beauty, innocence, pride, and jealousy. We hope that all who wear our jewelry whether they feel like a proud queen, an innocent girl or a little of both will look in the mirror and see the most beautiful woman of all.